Branding
Quickly Website
Improved visual quality and consistency across DoorDash and the website, strengthening brand perception.
Year :
2025
Industry :
Beauty
Client :
VisualForms Studio
Project Duration :
4 weeks
Problem:
The boba shop had no existing website and relied entirely on DoorDash for online orders. While DoorDash provided visibility and convenience, it significantly reduced profit margins and limited the shop’s ability to build direct relationships with customers.
The business needed a first-time website that could establish a digital presence, support online ordering, and intentionally encourage in-house and direct orders—without removing DoorDash for customers who preferred third-party delivery.
Challenge:
No existing website or digital foundation to build from.
DoorDash was the only ordering channel, creating entrenched user behavior.
The site needed to change ordering behavior without alienating customers.
The shop required a low-maintenance, easy-to-edit solution for a small team.
Most users would access the site on mobile, often with high intent and low attention.
No custom checkout flow—direct ordering needed to work within realistic operational limits.
No consistent images or graphics for Doordash.
Design decisions needed to be grounded in real customer preferences, not assumptions.
Solution:
I translated research insights into a behavior-driven design strategy.
Introduced a consistent, high-visibility “Order Direct” CTA across core pages.
Kept DoorDash accessible as a secondary option, without competing visually with direct ordering.
Added concise value messaging highlighting the benefits of ordering in-house.
Designed a clean, scannable menu optimized for repeat customers.
Captured custom product photography for drinks and menu items, used both on DoorDash listings and the website to improve visual appeal and brand cohesion.
Summary:
By building a website from the ground up and strategically prioritizing direct ordering, while still supporting DoorDash through cohesive photography, I helped the business move toward greater profitability and long-term ownership of its customer experience.
Branding
Quickly Website
Improved visual quality and consistency across DoorDash and the website, strengthening brand perception.
Year :
2025
Industry :
Beauty
Client :
VisualForms Studio
Project Duration :
4 weeks
Problem:
The boba shop had no existing website and relied entirely on DoorDash for online orders. While DoorDash provided visibility and convenience, it significantly reduced profit margins and limited the shop’s ability to build direct relationships with customers.
The business needed a first-time website that could establish a digital presence, support online ordering, and intentionally encourage in-house and direct orders—without removing DoorDash for customers who preferred third-party delivery.
Challenge:
No existing website or digital foundation to build from.
DoorDash was the only ordering channel, creating entrenched user behavior.
The site needed to change ordering behavior without alienating customers.
The shop required a low-maintenance, easy-to-edit solution for a small team.
Most users would access the site on mobile, often with high intent and low attention.
No custom checkout flow—direct ordering needed to work within realistic operational limits.
No consistent images or graphics for Doordash.
Design decisions needed to be grounded in real customer preferences, not assumptions.
Solution:
I translated research insights into a behavior-driven design strategy.
Introduced a consistent, high-visibility “Order Direct” CTA across core pages.
Kept DoorDash accessible as a secondary option, without competing visually with direct ordering.
Added concise value messaging highlighting the benefits of ordering in-house.
Designed a clean, scannable menu optimized for repeat customers.
Captured custom product photography for drinks and menu items, used both on DoorDash listings and the website to improve visual appeal and brand cohesion.
Summary:
By building a website from the ground up and strategically prioritizing direct ordering, while still supporting DoorDash through cohesive photography, I helped the business move toward greater profitability and long-term ownership of its customer experience.
Branding
Quickly Website
Improved visual quality and consistency across DoorDash and the website, strengthening brand perception.
Year :
2025
Industry :
Beauty
Client :
VisualForms Studio
Project Duration :
4 weeks
Problem:
The boba shop had no existing website and relied entirely on DoorDash for online orders. While DoorDash provided visibility and convenience, it significantly reduced profit margins and limited the shop’s ability to build direct relationships with customers.
The business needed a first-time website that could establish a digital presence, support online ordering, and intentionally encourage in-house and direct orders—without removing DoorDash for customers who preferred third-party delivery.
Challenge:
No existing website or digital foundation to build from.
DoorDash was the only ordering channel, creating entrenched user behavior.
The site needed to change ordering behavior without alienating customers.
The shop required a low-maintenance, easy-to-edit solution for a small team.
Most users would access the site on mobile, often with high intent and low attention.
No custom checkout flow—direct ordering needed to work within realistic operational limits.
No consistent images or graphics for Doordash.
Design decisions needed to be grounded in real customer preferences, not assumptions.
Solution:
I translated research insights into a behavior-driven design strategy.
Introduced a consistent, high-visibility “Order Direct” CTA across core pages.
Kept DoorDash accessible as a secondary option, without competing visually with direct ordering.
Added concise value messaging highlighting the benefits of ordering in-house.
Designed a clean, scannable menu optimized for repeat customers.
Captured custom product photography for drinks and menu items, used both on DoorDash listings and the website to improve visual appeal and brand cohesion.
Summary:
By building a website from the ground up and strategically prioritizing direct ordering, while still supporting DoorDash through cohesive photography, I helped the business move toward greater profitability and long-term ownership of its customer experience.